Beauty Branding and Product Innovation Certificate
The cosmetic industry is highly competitive and innovative, giving Individual entrepreneurs a chance to start a cosmetic business with their own unique flair. This certificate program has been developed to provide you with the skills and knowledge to create your own beauty brand. How do you turn your great product ideas into a reality? This course teaches you how to start your own beauty brand at a Professional or Career level. Whether you want to create your own organic skincare business, start a natural cosmetic line, start a hair care business, a personal care business, or build your current cosmetic brand, this is the beauty brand management program that will teach you how.
This certificate emphasizes beauty marketing, product positioning, and pricing cosmetic and personal care products and promotions effectively to maximize sales and profits, even if you are a start-up cosmetic business. It also provides the knowledge to ensure all cosmetic compliance requirements are met for advertising and labeling cosmetic products in multiple countries worldwide.
Our Beauty Branding and Business Management covers the roles and responsibilities of brand management, the critical organizational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality, and core values) and how each plays an essential role in developing and maintaining solid relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
The course will cover areas that include:
• Benefits of the brand to the brand-holder and the customer
• Trends in the relationship between customers and brands
• How brand management fits into the company
• The key organizational interfaces
• The components of the brand identity
• Core values
• Brand personality, attributes, and elements
• Positioning your brand
• The marketing P's and how each influences the brand/customer relationship
• Customer touchpoints and the customer journey
• Integrated marketing communications
• Measuring and optimizing brand equity
• Brand architecture and the brand portfolio
• Developing and maintaining the brand
INSPIRE GROWTH THROUGH INNOVATIVE LEADERSHIP
It's not what you do; it's who you are both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage. With this course, you will walk away with a toolbox of best practices and proven methodologies to help you establish and lead a culture of innovation for your company. You'll craft a workable real-time process to build new, effective revenue streams. You'll re-learn the entire product life cycle from the perspective of innovation, from goods and services' early ideation to the retirement of past innovations.
You will understand and utilize every phase of the innovation process to produce goods and services that are successful in the global marketplace and provide maximum return on investment to your organization.
Upon completing this course, and your payment plan has been completed, you will be professionally recognized as a Certified Beauty Branding & Product Innovator (CBBPI), and will be Board Certified by the American University of Holistic Sciences' Business and Product Innovation Certification and Accreditation Board. Details will be included with your course materials.
Textbooks and Course Materials will be included with your purchase.